The past few years have represented a period of profound upheaval for many companies operating in the B2B sector. Marketing tactics have had to evolve and adapt to new means of engaging global audiences. This process looks set to continue
Last year was very challenging for B2B marketers. Traditional ways of doing things changed overnight. We saw many success stories from companies that quickly adapted. For example, technology companies changed their events to virtual. Delivery companies hired more people and
In the increasingly digitally evolving world, digital marketing and social media will continue to play a vital role in most of the business strategies, as the businesses look to connect with tech-savvy customers and adapt their businesses for the future.
Many B2B digital marketing trends are doing well already…but they are ever evolving. Overall, we are seeing a shift where B2B buyers are behaving a lot more like B2C customers, causing a large shift in B2B sales and marketing. This isn’t
75% of B2B buyers use social media to support their purchase decision, making it a more commonly used source of information than formal referrals and recommendations. While there is no doubt that social media is a powerful marketing tool, it
B2B marketing has changed dramatically over the last few years and it’s now less clearly defined who a B2B buyer actually is – the B2B marketing funnel has gotten longer and there are usually more people involved in the decision-making
B2B marketing has changed dramatically over the last few years and in order to succeed, B2B brands must go digital. The rise of digital technologies and platforms has had a dramatic impact on marketing strategies. Not only has the B2B
All B2B companies need a lead-generation strategy because establishing a strong pipeline will ensure you maintain a steady growth rate. B2B sales cycles can be long and generating new leads is considered a major challenge to overcome for B2B marketers.
B2B marketing has changed dramatically over the last few years and in order to succeed, B2B brands must go digital. Not only has the B2B buyer changed but the Business to Business buying process has changed significantly too. When researching new
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