TikTok is the fastest-growing social media platform with over 1 billion active users. It has become a influential channel for marketers. It not only facilitates search demand but also drives it. In 2022, TikTok’s evolution into a search engine led
Despite being the most popular social media platform for B2B marketers, LinkedIn has evolved into an efficient tool for generating B2B leads that many businesses have yet to explore. But, if used right, it can be a fantastic tool. For
It’s a well known fact that we get distracted more easily than ever before, constantly bouncing from one thing to another (and giving marketers a headache in the process). With the average person’s attention span now clocking in at approximately 8.25 seconds, it’s no wonder that marketers are finding it even more difficult to keep potential customers focused on their brand and its offering.
The first five organic results on the first page of Google Search result in 67.6% of all clicks, with only 0.78% of searchers clicking through to the second page. The first result alone accounts for 39.6% of clicks.
The past few years have represented a period of profound upheaval for many companies operating in the B2B sector. Marketing tactics have had to evolve and adapt to new means of engaging global audiences. This process looks set to continue
Content marketing is now the driving force behind many B2B relationships, with research showing that B2B buyers are now consuming an average of 13 pieces of content before making purchase decisions. It’s no wonder that 91% of B2B marketers are implementing content marketing in their overall strategies.
Drive patients to your clinic, control marketing spend and boost visibility. Our approach to healthcare has changed. Referrals to clinics are now driven mainly through the Internet, with 75% or patients researching care providers online.
It’s that time of the year again when we speculate on what 2023 will bring… Nobody can say with 100% certainty what the future of marketing will look like, but let’s explore some predictions and possibilities. Customer experience (CX) Every
Often underestimated feature in Google Ads are the ad extensions. You don’t want to miss out on driving additional traffic to your website. It only takes a little effort to include some extra links to your site that the users
It’s this time of the year when companies are planning budgets for the coming months and deciding where and how they should market their brands/products. Digital marketing involves many strategies and as consumers nowadays expect omnichannel experiences from brands, marketers
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