Maybe we could talk about SEO vs PPC like Superman vs Batman. Search Engine Optimisation and Paid Search are sometimes seen as separate strategies, even as alternatives. Both concepts often drive to the never-ending discussion about which one is
If you had a quick look around our website you might have noticed that we’re not selling any “magic” tools that will improve your ROI. We are writing this blog article as marketers, as we want to share from
There are various ways to make a webpage or a business stand out in digital, and the main one could well be Search Engine Optimisation (SEO). But the way that it works is slightly different if we are either talking,
Part 2. Reaching your target audience In part one of this fantastic article (read it here) we learnt how to identify our target audience and create detailed personas, so we don’t need to cover that again. What we now want
Well, one of life’s “don’t wanna think about it” moments happened this week. Burgled! Well, kind of… they got nothing because there was nothing they wanted to take before they heard me wake up and ran. T.v, is too big,
What are the main KPIs to follow when running PPC campaigns in order to make sure that your are getting the most out of your budget? If you are asking yourself this question, please read on. KPIs can give you
One issue most companies struggle with is that they don’t have an unlimited marketing budget. This results in the need to measure the effectiveness of each marketing campaign to see if that type of campaign was successful or should be
So last Sunday I was speaking to my girlfriend about the “language barrier” between my flatmate and our new flatmate who moved in less than a month ago. English is the language of the flat, being that we’re in London
Most of the time clients have a limited budget, therefore, you will have to be smart and constantly on the look out for new opportunities, in order to make the most of it. Here are some tips to help
Multichannel marketing is important for really one simple reason – you must be where your customers are. It’s no secret that potential customers require multiple interactions with the brand before conversion happens. The number of interactions depends on many factors
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