Content marketing is now the driving force behind many B2B relationships, with research showing that B2B buyers are now consuming an average of 13 pieces of content before making purchase decisions. It’s no wonder that 91% of B2B marketers are implementing content marketing in their overall strategies.
Many B2B digital marketing trends are doing well already…but they are ever evolving. Overall, we are seeing a shift where B2B buyers are behaving a lot more like B2C customers, causing a large shift in B2B sales and marketing. This isn’t
There’s a lot happening in healthcare digital marketing. Changes in customer behaviour to consumed content Artificial intelligence to automated machine systems. Voice assistants. High quality management systems… So, what’s on a top healthcare marketer’s radar at the moment? Let’s take
B2B marketing has changed dramatically over the last few years and it’s now less clearly defined who a B2B buyer actually is – the B2B marketing funnel has gotten longer and there are usually more people involved in the decision-making
Today’s healthcare consumer, both patients and healthcare professionals, is very different to the healthcare consumer of the past. Today’s patients and healthcare professionals are able to do extensive research online. They are far more particular about the services they receive
International content marketing involves tailoring content to a global audience or creating content that will appeal to someone in country A as well in country B. Using content to extend your reach into other global markets can be a hugely
Content marketing is hot right now but just because everyone’s doing it, it doesn’t mean it’s easy. Great content takes time and a lot of preparation (and believe me, this article gave me a lot of pain… J) First of
So last Sunday I was speaking to my girlfriend about the “language barrier” between my flatmate and our new flatmate who moved in less than a month ago. English is the language of the flat, being that we’re in London
Maybe you are starting to write content for your blog/website in 2018. Or perhaps you’re already writing and posting amazing articles, but not getting enough interaction and/or visibility. You’re probably wondering how to write website content for SEO or how
What is a content strategy? Well, the meaning and approach to a content strategy can be different for different brands. The website content strategy depends on the challenges you have, your current situation and your objectives for the site. It can
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