It’s that time of the year again when we speculate on what 2023 will bring… Nobody can say with 100% certainty what the future of marketing will look like, but let’s explore some predictions and possibilities. Customer experience (CX) Every
There are different reasons why you may need an international digital marketing strategy, such as expansion into new markets or opening your online offering to similar audiences in different countries. Digital marketing is a great way to reach global audiences,
B2B marketing has changed dramatically over the last few years and it’s now less clearly defined who a B2B buyer actually is – the B2B marketing funnel has gotten longer and there are usually more people involved in the decision-making
B2B marketing has changed dramatically over the last few years and in order to succeed, B2B brands must go digital. The rise of digital technologies and platforms has had a dramatic impact on marketing strategies. Not only has the B2B
All B2B companies need a lead-generation strategy because establishing a strong pipeline will ensure you maintain a steady growth rate. B2B sales cycles can be long and generating new leads is considered a major challenge to overcome for B2B marketers.
Today’s healthcare consumer, both patients and healthcare professionals, is very different to the healthcare consumer of the past. Today’s patients and healthcare professionals are able to do extensive research online. They are far more particular about the services they receive
Healthcare, like most industries, is going digital and social networks have become an important health resource for both patients and carers as well as healthcare professionals. For example: 77% of patients use online reviews to select a physician 80% of
One of my clients asked me a few days ago how they can measure their brand awareness ROI. It doesn’t matter if you’re a B2B brand, a healthcare manufacturer or a multinational brand, measuring your brand awareness is an issue.
B2B marketing has changed dramatically over the last few years and in order to succeed, B2B brands must go digital. Not only has the B2B buyer changed but the Business to Business buying process has changed significantly too. When researching new
International content marketing involves tailoring content to a global audience or creating content that will appeal to someone in country A as well in country B. Using content to extend your reach into other global markets can be a hugely
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