When expanding internationally, businesses have to make sure their global marketing strategy is in line with their overall marketing objectives. Knowing what your customers want and who they are or simply applying your domestic strategy to international markets, isn’t enough.
While many industries have fully embraced digital marketing, the healthcare industry has been slow to adopt digital strategies. Today’s healthcare consumer, both patients and healthcare professionals, is very different to the healthcare consumer of the past. Today’s patients are able
Last month we hosted our 1st Google Partner event, “Inside the Internet: Boost sales and conversions with multichannel marketing”. We had a few exciting talks during the event and, as I have a strong passion for designing multichannel digital
It’s that time of the year again… when we analyse our marketing activities from the year gone by. How successful we’ve been and if we achieved our goals. It’s also the time to plan or finalise our plans for 2018.
What is a content strategy? Well, the meaning and approach to a content strategy can be different for different brands. The website content strategy depends on the challenges you have, your current situation and your objectives for the site. It can
A solid digital marketing strategy should set clear goals for your business, measure your market share and progress, optimise your existing strategies and help you to remain competitive. Fortunately, no matter how much the industry changes, the basics of defining
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