Drive patients to your clinic, control marketing spend and boost visibility. Our approach to healthcare has changed. Referrals to clinics are now driven mainly through the Internet, with 75% or patients researching care providers online.
Often underestimated feature in Google Ads are the ad extensions. You don’t want to miss out on driving additional traffic to your website. It only takes a little effort to include some extra links to your site that the users
Two complementary advertising tools that can be even more powerful when used together in your digital marketing strategy Google Ads (formerly Google AdWords) and Facebook Ads are well-known advertising tools commonly used for converting users. Many think they oppose each
Maybe we could talk about SEO vs PPC like Superman vs Batman. Search Engine Optimisation and Paid Search are sometimes seen as separate strategies, even as alternatives. Both concepts often drive to the never-ending discussion about which one is
What are the main KPIs to follow when running PPC campaigns in order to make sure that your are getting the most out of your budget? If you are asking yourself this question, please read on. KPIs can give you
Most of the time clients have a limited budget, therefore, you will have to be smart and constantly on the look out for new opportunities, in order to make the most of it. Here are some tips to help
By investing time, energy and money in PPC campaigns, it is normal to expect to see results. If you feel that you are not making the most out of your PPC campaigns or that something can be improved but you
Considering the Purchase Funnel as a core part of your paid search campaign strategy is essential to the long term success and sustained growth of your campaigns. It accurately tracks the behaviour of a customer throughout the buying/lead process. Therefore,
At first glance, it could seem foolish to spend money on ads for our own brand in Google AdWords when we actually appear first and “free” with our organic results. Are we just stealing clicks from ourselves, and paying for
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