One of my clients asked me a few days ago how they can measure their brand awareness ROI. It doesn’t matter if you’re a B2B brand, a healthcare manufacturer or a multinational brand, measuring your brand awareness is an issue.
If you had a quick look around our website you might have noticed that we’re not selling any “magic” tools that will improve your ROI. We are writing this blog article as marketers, as we want to share from
What are the main KPIs to follow when running PPC campaigns in order to make sure that your are getting the most out of your budget? If you are asking yourself this question, please read on. KPIs can give you
One issue most companies struggle with is that they don’t have an unlimited marketing budget. This results in the need to measure the effectiveness of each marketing campaign to see if that type of campaign was successful or should be
Multichannel marketing is important for really one simple reason – you must be where your customers are. It’s no secret that potential customers require multiple interactions with the brand before conversion happens. The number of interactions depends on many factors
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