Last week WBS was invited to The Groucho Club for the Google Elevator graduation dinner. But what is The Elevator Programme I imagine you’re asking.
Well, Google invited 30 of the UK’s best performing digital marketing agencies, who have a proven track record and consistent delivery of exceptional work, to ‘rocket’ (see pic of graduation trophy). We were invited to a range of training courses designed to give us the necessary skills to expand our business and enable us to provide our clients with even better results.
And what a set of courses they were! Led by the extremely knowledgeable Robert Craven, who has a proven track record of working with marketing agencies to improve their performance and helping them grow.
Programme Contents
- Goal setting with Google
- Business Coaching with Robert Craven:
- Business planning and finance
- Marketing and sales
- HR and leadership
- 1 hour p/month 1-2-1 calls with Robert
- Training Days:
- Sales expert
- Mobile expert
- Account management specialist
- Acquisition masterclass
Graduation Dinner at The Groucho Club
At the finale of the programme, the best 20 of the 30 agencies from the programme were invited to the magnificent Grouch Club in Soho. Though the programme was amazing, it was worth it for this alone! Welcomed into this private members club, we were offered a fine selection of drinks (taken advantage of by many) and some exceptional food!
And the entertainment wasn’t bad either
Time for some more from Robert…as comfortable as ever, standing in front of business owners and managers, he talked us through what we had achieved, what we can do with it and what the next stages of our business growth could be. Inspiring and entertaining, Rob really makes you feel ready to get stuck in and grow, grow, grow!
We were then treated to insights from the creative lead in The Zoo for Google, Patrick Collister. The Zoo is Google’s think tank for brands and agencies, their mission is to push the limits of creativity thanks to Google’s platforms and technologies.
Speaking about the concept of 10x, where you get the best people and maximise productivity in order to create almost unimaginable results, the seemingly unachievable. Examples such as YouTube and Google itself give the inspiration and confidence to reach for the stars and beyond!
So what now for WBS?
The Google Elevator programme has helped make WBS a much more efficient agency and gives us the blueprint to get to the next level and far beyond. Our existing clients are receiving a higher level of care and performance, and our new clients are being welcomed into a highly efficient company that has the ability to deliver better results than they’d ever had before.
When choosing a marketing agency, you shouldn’t expect any less. But with WBS you can be sure to get the best possible service, ensure your campaigns consistently deliver a great ROI and your campaigns are always at the forefront of digital marketing.
Want to know how you can benefit from our expertise?
