The online video advertising industry had a very impressive year in 2016 with growth of 200% and it is expected that 2017 will be the year of online video marketing. It is predicted that digital video advertising will see double-digit growth annually through 2020.
There are few reasons why brands should invest in video advertising:
Customers are watching more video
The statistics prove that your audience is watching videos:
- 92% of B2B prospects consume video online
- 4 billion videos are watched on YouTube every day
- over 30% consumers will purchase a product after viewing a video ad
Video boost conversions
According to statistics, 35% of customers are more willing to buy a product when there is a video ad added to the product description.
People share video
People who view a video ad and find it interesting or valuable will share it with their followers on social media, which can increase your video exposure.
Video appeals to mobile users
Since people like to watch videos on the go, and the amount of smartphone users is growing, your video audience keeps getting bigger and bigger. Mobile users feel a sense of personal connection to brands that show video content or ads on their devices.
Video is an excellent format for informing and educating
98% of users say they’ve watched an explainer video to learn more about a product or service. Videos work great as an educational tool because they incorporate audio and visual elements that appeal to multiple senses.
Search engines love videos
Videos on the site increase likelihood of higher rankings in SERPs. Distributing videos via social media, posting them on blogs and embedding them on your website increases the possibility that your target audience will find you when searching for relevant information.
Video engage with users
Today’s audience wants to see the product in action, instead of reading long product or service descriptions. It’s one of the most important forces of video advertising.
So if brands are not using video as part of their marketing strategy yet, they should start as quickly as possible.
